Kismet is a Finnish chocolate bar produced by Fazer.
Kismet is a flat, rectangular bar. It is about 15 cm long, 5 cm wide and 1 cm thick. It is divided into four sections that are easy to break from each other. It weighs about 55 g.
Kismet is made of crisp waffle and nougat covered in milk chocolate.
In late 2009, early 2010 Fazer began an advertising campaign for the new Raspberry flavoured Kismet bar.
The current advertising slogan for Kismet is "Niin hyvää, ettei sanotuksi saa" ("So good it can't be said"). Advertisements of Kismet bars often feature someone asking someone else exactly how good a Kismet bar is, and the other being unable to reply. Fazer even licensed the comic strip Blondie for a magazine advertisement of Kismet, reproducing a previous Blondie strip but having all the word balloons completely empty.
Since the introduction of the new flavour variety of Kismet, a new consumer-proposed slogan is beginning to take off: "jos se ei oo rikki, ni älä korjaa!" ("If it aint broke, don't fix it!").
A previous advertisement campaign was "Jotain uutta sanottavaa" ("Something new to say") where the commercials presented situations where certain lines have gone beyond cliché. For example: Robinson Crusoe and Friday are stranded on a tiny island as old men and the dialogue goes as follows:
After which Robinson takes a bite of Kismet and the slogan appears on screen